Misfit Mentor Sarah Smith’s highly successful online journey began three years ago when she closed her small fitness studio in Galway and brought her business online to allow her the freedom to move to the South of France. She shares her key learnings in our latest guest blog.
It’s not just about yoga
Online gives a new opportunity to engage people on a much deeper level. As a Yoga lover, I know it’s about more than just dropping into a class. It’s about community and connection, its space being held by a leader who is more than just a “yoga instructor”. I understand how transformative embracing the full spectrum of Yogi life and all it has to offer, can be. Your clients deserve to know the same.
This transformation comes from a combination of movement, space holding, support, education, alternative health resources, accountability, nutrition, energy balancing and meditations etc. Online offers this to your clients on a wider spectrum, rather than just a drop-in class. You want to impart real change.
Online is the way to do just that, with so many platforms to choose from and not just zoom. You can explore what suits you and your clients best and keep it simple by using Google Hangouts, the Facebook portal (7 people live in messenger) Youtube live, WhatsApp and Thinkific. The outcome/impact you can make is massive because your knowledge is vaster than just a 60-minute class.
Online yoga is not less, it’s more
What if online can give you, what you could not give clients offline? What if online can be the vehicle to actually help you do that? You have an opportunity where you can now give clients more than a 60-minute class and to teach the Yogi way of life that drew you in, to other people.
Don’t just take what you did offline and try to mimic it online, instead, this could be a way for you to teach and show all that you wanted to do offline but couldn’t, due to lack of resources or time. Working online can be perceived as negative due to a lack of human connection, but what else can it bring you? What’s the flip side?
How can you offer support? An online members yoga studio? a yoga challenge, a virtual retreat, an online yoga community? There’s no limit to the number of students you can connect with, motivate and help online, with a physical studio space there is a cap on numbers, hence a cap on your potential to earn. People you never heard of will consider joining you, who may have been wanting to work with you but had no intention of doing it offline due to lack of access to you or clashing work times etc. Online opens up many options of lifelong access to your classes and practice through recordings, downloadable links, this was never available as an option offline.
Client results can be better online
There are fewer obstacles to overcome. Your clients can get better results online by you moving away from the drop in business model and instead of offering clients a chance to commit to results by investing in your program/offering upfront. When people pay, they pay attention, when they make a symbol of commitment like this (investing upfront in a program) they are far more likely to get results. Why? as they do not have any exit strategy for when life throws them a curveball and they don’t want to show up. Your clients can get better results online.
If you would like to know more, connect with Sarah here.